VISION
THERE’S NO PLACE LIKE HOME
DOMINIC ELMS – CLASSIC DIRECTOR
We’re pleased to introduce Dominic Elms, the Director of Jaguar Land Rover Classic. After six years as Global Retail Director and four years as Global Operations Director within the wider JLR business, making a total of 18 years in senior automotive industry roles, Dominic leads Classic with a unique breadth of expertise.
Our Director
Dominic Elms
“As someone who has been lucky enough to have had a lifetime filled with joyous memories of classic Jaguars and Land Rovers, this role at Jaguar Land Rover Classic is an exciting challenge.
Expanding the global recognition of Classic is a significant undertaking, not just within the UK but on an international scale. It is essential to convey what sets us apart from the competition commercially.
We are the originals - our vehicles are copies of nothing because we take the definition of OEM, the original equipment manufacturer, to the next level of intricate detail. This gives us a unique edge, as no one else can match the authenticity we bring.
Ultimately, only we can provide the genuine stamp of approval and authenticity that owners and enthusiasts expect from these legendary brands. This role is a privilege.”
Jaguar Land Rover Classic’s position in the classic car landscape is unrivalled, thanks to the years of experience embedded within the team – many of whom are original Jaguar and Land Rover engineers from the past. Each person on the team consistently brings invaluable knowledge and craftsmanship to everything they do.
